Google Possum Algorithm For Local Search – SEO Alert Tips

Google is always known for it’s algorithm updates which results changes in keyword position and the ranking of page. Users might be aware of Google Panda, penguin and Hummingbird algorithm but now there is new algorithm which is totally location based algorithm.

This latest Google Possum algorithm update has changed the way of local search, with seemingly giving a positive sign to businesses and the users.
This Google update is focusing more on the user’s location, that enables users to get more accurate results. With this algorithm user can get more results which depends on the current location of the user. In this article we will discuss more about Possum algorithm and the benefits it gives to the Google users.

What actually Google Possum Algorithm update Is?

The possum algorithm is a Google update, It is a local search rankings algorithm, it decides whether the businesses will be display in local search results. However, sometimes it happens ,when filtering business listings out of search results which implies that some local businesses or organization might not always displayed for the same search.
This algorithm will filter out similar listings for an industry and location in the same way it would normally filter out a business’s second listing.

Google Possum Algorithm Support for Businesses:

• Companies owned by same parent company

If a person owned two offices within the city, only one of his office will filtered out of the search result. this is happen because, two offices may have same NAPs and websites, although, both the offices are owned by the same parent company. To make both offices visible, one can zoom in the map.

• Businesses that are located in same building or in same address

If two businesses shares same address or located in the same building space, Google will not show up both companies in same search. As, Google always filter out duplicate listing but now it is possible with Google possum algorithm.

• Businesses Outside The City Limits

Before this Google Possum Algorithm update it was difficult for the businesses to be displayed with location based search, if it does not exist in the mentioned location. If the business fell outside the city limits, Google was not able to show that business in the result because according to Google maps, they did not technically fall into the mentioned location.

However, possum algorithm update has changed this situation. Now businesses can appear for such location based search if they are slightly outside of the city.

Google Possum Algorithm: Major Changes

• Physical Location Matters
  

Now Google started considering the location of the user, the result of searches will show more about the current location of the user.
With the Google Possum algorithm update, Google will give importance to users current location when they make any searches rather than the other location. If you are searching from New York for California location then the local search will include more of New York results and less that of California results. In such case user can specify California while making search. Even from SEO point of view, it now become very important for them also and they must be careful while setting the search location, because the result will come according to location on the search engine result page.

• Keyword Variation

Variation in keywords will directly influence the results of the search. For example : “Susan John” and “Susan John Argentina” may show different results.
In addition, when see this update according to SEO point of view it has come with 3-pack keyword variation. If user will type keyword in three different ways then the search engine will not show correct output. However, if the user includes keyword as abbreviation then user can get a perfect result.

• Local Filters Performs Better Than Organic Filters

The Google Possum algorithm update totally changed the face of Google filtering procedure. When comparing local filters with organic filters, the local filter comes up to be running more independently from the organic search listings. SEO also can increase the ranking with Local filters.
However, if a company is ranked poorly in the organic listings, in the past this would also affect its local search results. If the businesses are choosing any reputed and trusted digital marketing company, then definitely Local filters will surely help them a lot to bring massive profits in increasing the rank of their website. With the new update, the local filter will be running in an effective manner and has all the effects to increase the ranking of the website.

Conclusion

Google Possum algorithm update has great impact in Google search result by offering local search results. It is much focused on local business listing in a users area and also filter out spam listings. According to SEO experts, it is giving new way to improve rank of websites.