What Is Mobile Marketing – Promoting Your Product Made Easy
Mobile Marketing
Promoting product or services with the help of mobiles, tablets, PDA is called mobile marketing.
In this type of marketing companies sends advertisements to the mobile phones of users. It is a modern way of selling any service and goods that can be done with SMS text messaging, push notifications, in-app or in gaming marketing, MMS, etc.
The main motive of mobile marketing is to make people aware of the product and service. companies offer different discounts, coupon codes, freebies, etc to make the customers buy their product and to find greater results
the selling companies take advantage of the fact that users always carry their mobile devices with them wherever they go and spends much time with these devices.
Mobile marketing is more specific to the individual user, they collect customers data with the help of location based services and offers them different discounts, coupons, deals.
However, it also results in some privacy issues regarding the how collected data is used by the companies and if the user’s personal information falls into the wrong hand due to data theft, it can actually harm the users. In this article, we will discuss more mobile marketing and it’s different strategies.
Why Mobile Marketing?
Mobile marketing actually changed the conventional method of marketing as it gives unlimited benefits. There are many advantages of mobile marketing when we compare it to conventional marketing practices. It is very cost effective, customized, easily to track and much more.
Today all businesses are aware of mobile marketing and it’s benefits, some of it’s benefits are given below:
- Mobile is one thing that users always have with them, whenever any company sends any promotional message to the users they receive that message at very first moment. Even if the mobile phone is switched off, the message is received when the user turns on their phones.
- For mobile marketing, companies do not require to spend a huge amount of money. They can do it easy by sending messages in bulk to the users. It also makes sharing very easy, the user can easily share received beneficial information to their friends and family.
- It is a most convenient way to advertise any product and service, as marketers do not need to interact customers directly, now companies also start direct dialogue with the customers with instant feedback via SMS.
- As the screen of mobile phones is comparatively smaller than the desktop, that makes it easy for the creators of the content.
- Marketers can target numerous customers at a time without advertising their product on television, radios, banners, internet or websites.
How Companies Can Start With Mobile Marketing:
To make a start with mobile marketing, companies requires a proper strategy so that they can interact with the customer via mobile. For the success of any business, marketers need to make a proper plan so that they can get more and more revenues from the customers. The basic planning required for mobile marketing is mentioned below:
- Companies websites should be mobile friendly
- Companies should invest in mobile advertising
- Make a communication with costumers through SMS marketing campaigns
- Search engine marketing campaign for mobile
What Are The Different Types Of Mobile Marketing Strategies:
- By Sending SMS – This can be done by capturing user’s mobile numbers and sending then text about the new product, offers, discount codes, etc. It is the easiest way of advertising any product and services.
- Mobile Image Advertisement – This can be done using push adverting when a user opens their phone image will appear on the screen that is advertising about any service and product.
- Mobile Search Advertisement – when a user makes a search on Google for anything they often get extra add-on in their mobiles.
- Marketing Based On Location – In this type of marketing users will receive advertisements when they are in a specific area. This marketing is totally based on the location of the mobile user.
- App Based Marketing – Mobile users have a number of applications in their mobiles, in this type of marketing, advertisements will appear within third-party mobile apps.
- In-Game Mobile Marketing – When ads appear within the mobile games is known as in-game mobile marketing. And when the user clicks on these ads they get a full advertisement in the form of videos, website, image, etc.
- QR Codes – QR codes are in trend these days, in this type of mobile marketing user scans QR code and then they are taken to a specific web page associated with QR code.
Conclusion:
Mobile Marketing is a powerful way to promote any product and service. It is a very cost effective and direct way to interact with the customers. We can say that mobile is the future of the market, now all businesses have their mobile-friendly applications which also a very affordable to develop and maintain.